"Forests are our oases of relaxation, our sources of inspiration, our teachers. They are the green living rooms where we unwind, learn, and experience community. In their shade, we find peace and tranquility, far away from the noise and hustle of everyday life." - DEUTIM.

With a headquarters in Bavaria, many of our employees share a passion: the mountains, nature, the forest. Together, we advocate the view: #noplanetnobeauty. And also: beauty, which we as a cosmetics brand stand for, requires a livable planet. That's why we are consciously aligning ourselves step by step on our journey towards greater sustainability. Since 2024, we are particularly proud to engage in another major project for the preservation of our livable planet. With our own environmental protection project - our forest.


Nature Reserve "Augsburg Westliche Wälder"

Near Augsburg lies the nature reserve "Augsburg Westliche Wälder".

Our partner DEUTIM helps us to make this forest "fit for the future" and to sustainably preserve the local forest for future generations. We achieve this through reforestation of clear-cut areas and the conversion of monocultures into climate-resilient mixed forests.

We contribute to nature conservation and can restore biodiversity. In doing so, we aim to preserve the beauty of regional forests and habitats. To achieve this, we plant a fixed number of trees in our ARTDECO Group forest every year for the next 10 years.

You can follow our progress at: ARTDECO cosmetic Group l DEUTIM

Reforestation is crucial for promoting CO2 absorption, preserving biodiversity, 
and restoring ecological balance.

What are the benefits of forest conservation?

Forests are not only known as the green lungs of our planet but also as powerhouses that keep our ecological system running. They provide us with a wealth of ecosystem services that are essential for the balance of our planet and our own well-being. Many of us are familiar with oxygen production, biodiversity and habitats, and the timber supply. However, forests also serve as air filters and contribute to climate, water, and soil protection. They absorb carbon dioxide from the atmosphere and store it in their gigantic biomass network of trees, shrubs, and soil.

Why do we need climate-stable mixed forests?

Perfectly aligned trees with equal spacing between them – all of the same tree species – are known as monocultures. Pathogens and forest fires, for example, have an easier time spreading within monoculture forests.

In contrast, a mixed forest consists of large and small trees, various bushes, and species. Not every pest targets the same tree species. Mixed forests can therefore help prevent infestations.

For instance, our mixed forest in Augsburg consists of wild pear, red oak, lime, walnut, and shrubs along the forest edge.

Mixed forest
 A sapling is planted in the forest

What does the afforestation of cleared areas mean?

Deforestation, pest infestations, fires, and more can result in clear-cut areas within existing forest areas.

With DEUTIM, we are reforesting these areas. Over the next 10 years, this will cover approximately 30 hectares of forest land. Reforestation involves planting new trees. Depending on the tree species, these trees can grow between 2 and 4 meters in 10 years.

Forest management is thus a "sustainable" matter, as it takes up to 70-100 years for a forest to reach maturity.

Over the next 10 years, we will plant approximately 30 hectares of forest.